Christina Leong has bagged Women Dynamic Entrepreneur Award
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Christina Leong has bagged Women Dynamic Entrepreneur Award
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Overview
Christina has over 25 years of
branding experience under her belt. Her illustrious career is marked by her
proven track record of transforming over 100 SME’s from zero to heroes. A
graduate from the prestigious One Academy College with a Diploma in Illustrator
in 1998, Christina had a short stint working in Singapore before she founded
Infra Design in 2002.
She had a humble beginning, renting a
table and sharing her friend’s office in Pudu Plaza, Kuala Lumpur. Soon she had
her own office in Wisma Sentral, Kuala Lumpur, with 10 talented staff and
dozens of blue-chip clients.
For the first ten years, Infra Design
focused on providing 3600 integrated branding services, advertising campaigns,
and strategic planning for her clients, mainly in the property and FMCG
industries.
In 2012, Christina diversified her
business into online branding services ranging from customer relationship
management, social media, and viral marketing to the development of mobile apps
and IT solutions. The company even created a tailor-made augmented reality app
for Tropicana W Residence in Ampang and Hatten Group’s Harbor City in Melaka.
It was the first of its kind in that era.
In a quest to give her clients more
added value and technology-driven services, Christina founded Infra Mobile
Digital in 2015 and created ProSales, an integrated mobile solution to help
clients ensure their customers enjoy a smooth purchase journey, avoid double
booking, manage sales and customer service, as well as operations. All in a
simplified, paperless manner, without a middle person! In fact, the growth of
the ProSales mobile app is so encouraging. It has generated a whopping 700%
sales growth since its launch in June 2019.
Imagine a zero-technical knowledge
entrepreneur is now an IT branding solution provider and mobile apps expert!
Christina also has the community at heart, raising funds for schools and
welfare homes.
To this end, Christina has steered
the company to win The Golden Bull Award (emerging SME) in 2020, the IBR Asia
Award (innovative technology award in proptech solutions), and finally the
Corporate LiveWire Innovation & Excellence Award in 2021 (most innovative
in digital mobile solutions in Asia).
Her motto is
Believe in yourself, Be Passionate
Be Smart, Be Different
Above all,
Don’t be a "B" Be an "A"
Don’t be a follower, Be a trend-setter.
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