JB Yoshika has bagged Outstanding Women Performer Award

JB Yoshika has bagged Outstanding Women Performer Award

• May 27, 2022

I am honored to have been nominated and successful at receiving this award of Leadership Excellence Award and Women Achiever Award from Women Icon.  At a time when women are being empowered, our effort are being recognized and celebrated. I dedicate this award to all the women who I met along my journey, my path who fought their battles, who found their voice and most importantly who dared to release their full potential during their transformational quest, becoming economically independent, who reached out and helped others. The fact that they stood firmly and acknowledged their power and transmitted to others. I am thankful to those who chose to put their beliefs and trust in me, to those who cared to invest their precious time to empower and mentoring me. They stood by my side and listened to what I had to say just because they saw what was in me which I never did.

Over 20 years of experience my expertise serves mainly the beauty industry; my duties included skincare treatment as an aesthetician in scientific approach, an advisor, a model, a cosmetic chemist and trainer. Since my young age I made my mind to join in the army but my parents wouldn’t give in the idea of letting their daughter go for such a tough job.  I was eventually guided towards the beauty industry at first. I did what my parents would wish best for me which was studying beauty therapy, but I felt something was lacking. Then I decided to study journalism and PR side by side. At the age of 18, I found a job as a receptionist and was quickly promoted as marketing officer within the same company. I got married and after delivering my first child who was born with a skin abnormality called eczema infantile, I found myself visiting so many experts in the hope that my child would find some comfort now and then; many medications were tried but in vain. 

I grew so desperate that I started research works and went on to study AESTHETICS which is a clinical approach in skin manipulation. After so, I was able to spill the bean and find an appropriate approach for treatment.  During my quest I realized that I was going through a learning process which was at the same time enriching and exciting. I was glad that I was doing well in the field. In the early 2000s people were not familiar to AESTHETICS at least not like today where fillers, pigment, LED are making a buzz... Living on an island was not in my profession favor so I made a choice.

 I ended up continuity in my studies for years. Apart from mentioned duties I have not overlooked swapping of field either, I elevated my faculty and strength to challenges which were set. Career wise I grew, my perception changed and I made my mind to thrive through this beauty industry. Much of my experience is transferable in the field of etiquettes, protocols, client approach and brand development.  I considered studying cosmetology, Public Relations, Herbalism, TV presentation and neurolinguistic (NPL). Each of my edges allows me to gravitate with precision to my initial role in the industry. 

The vigor and focus I invested in this particular part of my life brought opportunities like being nominated as executive member in an organism called EFOI (Indian Ocean Women entrepreneurs) where we reach out others and set learning programs for others. We empower our sisters to acknowledge the fact that ‘Yes I am’ ‘I can’ and ‘I will’.

As a go getter learning has always been precious to me since it allows me to grow career wise and regardless to my earning, I invested part of my energy in my self-growth. As time elapsed my knowledge, wisdom, experience gained proved to be an asset in my duty implementation and adhering attitude. 

I gave life to my whatever I was fortunate to learn, I created soaps. Soap candies to be more precise. Plant based soaps from our own cultivation.  I enjoy myself giving shapes like cup cakes because I love food … We make luxurious shampoo bars looking like cakes, candles of course. How can One spoil oneself without an ambiance… Life is a book, if I do not use my imagination, be that girl who once lived, played, been a curious cat and feel the moment, I will lose myself. I live my momentum in my workshop while engraving or sculpting soaps and candles.

I live my passion daily with scents reminding me of who I was and who I became not knowing who I will be all I know is that it takes what it takes to carve the best out of me each day.  It’s a beautiful feeling and experience. And I can’t afford let this emotion go for instant…

My husband and kids gave me this opportunity and space to be this person I have become today. My husband has been there as a rock as my backbone while I’ve been like a wild child trying this and that until I found at what I am fit for.  While my kids are cheerleaders I can’t really moan on split milk. Arts and science can be such an explosive combination at times but when the artist, nature lover meets the scientist the whole thing comes together and I named the brand R’boriste, the nature’s darlings. My learning process is ongoing since I believe that consistency in my work for continuous enhancement has become my signature and wouldn’t like to disappoint R’boriste lovers. 

From the name tags to packaging it has become a family business, where ideas are shared, sale strategy is being discussed while having a vada pao or some pani puri here and there.  I would probably laugh at it in the coming years but at least I gave myself this chance to live each moment genuinely.  I feel that this is the baseline where my values and beliefs are being fueled. The same energy is being transferred, the good mood is like contagiously shared while I am out there holding sisters’ hands and say hang on, we are not done yet beautiful. As a child I used to spend hours listening to shakespeare’s tales, the epic ones were the tempest, midsummer’s night dream and as you like it. At that time, I made it clear for myself that life is neither a tempest nor a midsummer’s night dream it is AS YOU LIKE IT. 

Life never promised to be great, I had my battles and so does everyone. I only relate what’s best because I chose it this way, but I carry my scars proudly just like a tiger does after every battle.  Fairness and unfairness are both great teachers. We are the one who picks the pieces, I did fell but I chose to rise, I did cry but I chose to pour it out and pull myself together again, I did feel disappointed but I chose to trust my strength and bounce back. I did had opportunities to prove my power but I chose stay at rest and to be at ease with my strength.  I continuously made choices which can be exhaustive in the long run but this is life, we lose we win both are our off springs. 

If I have to pass a message to younger women it would be dare to fail because without failure one cannot appreciate victory and please don’t hate what you ignore. I will initiate young women to wear their scars as armor which are proof that they survived, acknowledge their weaknesses because without weakness there is no strength development. And yes, do not let go. Do what you feel you’re great at, celebrate your faculty, your intelligence, your talent.  Grow into the women who spreads inspiration and respect as success doesn’t always mean making money but the difference you would bring to others. Womanhood is an endless institution. Celebrate it!